You have a choice to make
Which Door by Scott Conard, M.D. is a groundbreaking exploration of the choices organizations face in shaping employee health and well-being. With over 30 years of experience in healthcare, Dr. Conard exposes the hidden costs of poor health management within companies and presents a compelling case for transforming traditional employee benefit strategies. Through engaging storytelling and evidence-backed insights, the book challenges corporate leaders to rethink their approach, demonstrating how proactive healthcare solutions can reduce costs, improve employee productivity, and foster a thriving workplace culture.
The book outlines a clear path for decision-makers, emphasizing the need to select the right “door” — one that prioritizes preventive care, emotional wellness, and lifestyle support. Dr. Conard weaves real-world examples with actionable strategies, showcasing the measurable impact of aligning business objectives with employee health. For benefit managers, Which Door offers a toolkit to unlock significant savings while creating a meaningful difference in the lives of their workforce.
With its practical advice and compelling vision, Which Door is more than a book — it’s a call to action for organizations ready to embrace innovative, data-driven solutions. Partnering with Converging Health amplifies this mission, offering expertise to turn these insights into a sustainable competitive advantage. Choose the right door. Transform your workplace.

What Leaders are saying about "Which Door?"
“We live in the most dynamic time in the history of health care. With that comes a need to understand that navigating our system of care, as well as the ancillary elements to it, requires a deft hand and distinctive approach. The proactive, culture-oriented thinking is well-highlighted in Which Door? – parable and authors, Scott and Vince, bring to life what our advisory team at rule of three, LLC hopes for in every client interaction. If there’s a magic bullet for the longer-term sustainability of an organization, particularly in health care today, it’s the embrace of a sound culture, both top down and bottom up, to weather the most turbulent of times, like we saw during the worst of the pandemic. Choose your ‘door’ wisely. Consistently making intentional and deliberate decisions that achieve your hoped-for future as an organization, which begins with the people, both internal and external, with whom true leaders must partner.”
Josh Berlin, CEO
rule of three®, LLC
“Behind this parable are true results… a $569 per employee per reduction in healthcare cost vs. trend – that’s over half a million dollars per year for a company with 1,000 employees. All while improving the quality of care and the health of employees and their families.”
Eric Bricker MD
Chief Medical Officer for AHealthcareZ
“The Which Door? authors have put into writing the “story” that needs to be shared with business leaders across the US about how they can drive maximum value from their healthcare spend. Despite this expenditure being in all likelihood the second largest line item on their financials, they typically feel as though their hands are tied in finding ways to control its upward trend and improve its quality. This book is a quick “must-read” for business leaders who are tired of allowing their healthcare spend to run rampant, negatively impacting their bottom line, and want better care at a better price for their valued workers and their families.”
Karen L. van Caulil, PhD
President and CEO, Florida Alliance for Healthcare Value
“This book sends a message that needs to be heard, speaking truth to power and money. Hopefully enough perps
will be offended to create a high-visibility debate, which we will win.”
Al Lewis
Quizmaster, Quzzify.com
“Which Door? distills the complexities and inequities in American healthcare into a succinct story. The relatable people in this tale wend their way through the minefields of employer-sponsored healthcare, preventative testing, drug pricing legerdemain, conflicted consultancies and more. In the end, the players do come up with reasonable and practical solutions, leaving the reader to ask: why can’t they
be in charge?”
Stanley Schwartz, MD
CMO, WellOK/The Oklahoma Business Coalition on Health
“Which Door? unravels the mystery, greed, and barriers of the US Health Industry. Clear, coherent, and compelling outlines actionable solutions for the C-suite decision-makers interested in learning the complexities of the US Health System and addressing quality and cost.”
Faiyaz Bhojani
Global Health Lead, Royal Dutch Shell
“Given the ERISA fiduciary obligations of plan sponsors, this is a must read for any CEO.”
D. Douglas Aldeen, Esq.
Attorney-At-Law, HealthAttorney.com
“A valuable resource for anyone looking to take control of their healthcare decisions, Which Door? offers clear and
actionable advice.”
Dave Chase
Cofounder and Creator, HealthRosetta
“Health care costs will eat your lunch unless you know which care model to buy. This book shows how to find that model and control the costs. Read and act on this book – or go hungry.”
Wayne B. Jonas, MD
President, Healing Works Foundation
“A thought-provoking and accessible read. Which Door? offers business leaders the confidence to unlock hidden
potential for employee recruitment, retention, and health while improving the bottom line. A win-win!”
Stacey Richter
Co-President, Aventria and QC-Health
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