
MyPHA: Personalized Health Advocacy & Navigation
Empowering people. Improving outcomes. Lowering costs
What is MyPHA?
MyPHA—short for My Personal Health Assistant—is a personalized advocacy and navigation program that guides individuals through the complexities of healthcare. Each participant is supported by a Personal Health Assistant (PHA), a concierge-like advocate and dedicated health coach, helping them understand their options and access the care they need, when they need it.


Purpose-Driven Personalized Support
Through high-touch support, MyPHA helps people take charge of their health, close care gaps, and achieve better outcomes while reducing costs.
How It Works
Risk Identification
The Whole Person Risk Score is updated monthly to identify individuals at highest risk.
Proactive Engagement
Targeted outreach is conducted based on real-time data such as chronic conditions, medications, procedures, and utilization
Care Coordination
Motivational interviewing techniques uncover each patient’s “why” and guide them toward sustainable engagement.
Individualized Strategies
Vision Hawk™ insights help PHAs personalize care strategies and outreach.
This approach ensures members receive timely, personalized, and effective support
Results That Speak for Themselves
Cost Savings: Clients report 9–10% benefit cost savings in the first year, increasing to 25–30% in subsequent years.
For every 1% reduction in high-cost members per 1,000 people, companies expect to save ~$200,000.
Employer-Level Impact 2024 (per 1,000 lives):
Maintaining 80% members as low-cost: $2.1 million/year in potential savings.
Reducing high-cost claimants from 80 to 60: $420,000/year saved.

Key Performance Metrics
Financial Savings
Financial savings often exceed the program's cost in Year 1
Ongoing Returns
Return on Investment of 300% to 700% from Year 2 onward
High Member Engagement
Engagement rates over 75% in the first year. Not just outreach, but meaningful discussions. Uncover each patient’s “why” and guide them toward sustainable engagement.
Utilization of Existing Benefits
Improved utilization of existing benefits, guiding your members through the proper pathways of care already set up by your company
Why MyPHA Works
MyPHA isn’t just another outreach program—it’s a trusted partnership between advocate and patient. Powered by data, driven by empathy, and anchored in results, it bridges the gap between insight and action.
Services and Member Support
Even solving small problems—like fixing a prescription issue—can lead to long-term relationships that enhance health outcomes and plan performance