02 Jul HOW THE “I FEEL FINE” SYNDROME IS COSTING YOU MILLIONS – PART 4
In the last blog we addressed specific occasions that prevent employees from knowing where to go for the right test at the right time, with the right provider, and at the right cost. In this blog we will examine specific strategies that companies use to overcome these barriers.
Below are six strategies that companies have used:
- Get and explain the importance of their biometric numbers. Biometric screenings can be done at work or at the doctor’s office.
- Make sure employees know where they are at risk and the need to act.
- Remove the cost of the screening test (now necessary with the Affordable Care Act).
- Give employees time off from work for their physical and testing.
- Reward employees for closing their age and gender appropriate gaps in care.
- Inspire employees to “do the right thing” for themselves, fellow employees, their employer, and their families.
If you are responsible for employees at a corporation you may be asking yourself why do all this work? Is it really a company’s responsibility to help cure the “I Feel Fine” Syndrome? From my perspective as a practicing doctor I would say to you: I cannot do it without you.
Employees have to be engaged and encouraged. Doctors cannot do it without your support. With your support in health plan design, focused communications, and providing the right tools to your employees and their families, outstanding life-saving and cost reducing solutions are possible and corporations are winning the war on disease and disability.
This change in thinking is redefining what the Human Resources Department means to corporations. Always focused and concerned with the experience of the employee at the corporation, the HR department now has the opportunity to take the employee experience to the next level:
- From “I always had health insurance” to “I am alive today because of the proactive programs my employer put in place”!
- Teaming up with the insurance company and medical providers to create a system of care that helps employees get it done, as opposed to creating frustration and unnecessary expense!
As Karen Rogers, an insurance broker at Holmes Murphy & Associates in Dallas Texas said in her introduction to the book, The Seven Numbers, “When I started my career in the insurance industry, I never expected to be saving lives. Yet, 22 years later, as I consult with employers on their employee benefits strategy, it is what I do”. If you work in health benefits you are either saving lives, or allowing employees to remain at risk.Choose to save lives and appreciate the tremendous opportunity available to you today.